SEO is more fashionable than ever. However, it is not strange that
few SEO errors are committed, perhaps due to ignorance. As a result
of this inexperience in SEO, there are a series of failures that we
have detected among beginners of this subject, and that is what
today's post is about, of the 7 most common On-page Search Engine Optimization errors.
1. - Problems of the highlighted image
Currently, there is 45% of web pages analyzed that have images
without the existence of the ALT label and another 10% that have
images with broken links.
This problem not only affects Google but can also generate a bad
experience for the user and thereby increase the % bounce.
2. - Duplicate content
This problem is commented by more than 50% of the pages, that is,
these websites have more than one page with the same content, and
this is one of the most common mistakes that are made. The solution
best SEO companies
recommend is to unify the pages that have the same content or
eliminate those that are not interesting and leave one as the main
one.
3. - Problems with title tags
Problems with the Title label are not only very common, but they are
also very varied: 35% have duplicate title tags, 8% have no titles,
4% have titles that are too short, and on the opposite side we find
with 15% that are too long.
Best SEO Company Dubai recommends that titles should have a
maximum of 70-71 characters per title, in which the keyword that
interests positioning should be added.
4. - Problems with Meta description
More than 50% of websites have problems with Meta description, in
which 30% have duplicates, and 25% have no added goals. We could
consider the description of the goal as important as the duplicate
contents, that is, a meta description should be the summary of the
said page and the search engines to determine if it is relevant or
not. For this, it is advisable always to add a small text of
approximately 155 characters.
5. - Broken links
This factor, although it does not seem important, for those of us
dedicated to SEO, it is. There are 35% of the pages analyzed by
top SEO companies that have broken links (and of these, 70%
return it with a 4XX code). In addition, there is a 25% that have
broken external links.
6. - Problems with the H1 tag
Today, 55% of the pages have problems with the H1, either by the
creation of various H1 tags (20%), they have not added any H1 on
their website (20%), and 15% contain duplicate information in the
title tag and the H1 tag.
7. - Low ratio of the HTML text ratio
Here we have two options: that there is little content on a page or
that there is too much code added, that is, web pages that are with
CMS Wordpress, Prestashop, you will find the option that there are
many pages with too much code, plugins, etc. for the little content
there is. In some cases, it is inevitable to add more content
(contact page).
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