7 Technical Issues That Could Ruin Your Ranking

While SEO is done to optimize a site and get a good ranking, it is also true that if the same is done incorrectly, SEO can produce adverse results. Google receives more than 57,000 searches per second. Therefore, to get a good ranking and more clicks, SEO should be done properly. Some of the technical issues that can have a negative effect on SEO are listed here for understanding.

• Duplicity – Some SEO consultants Dubai say that duplicate content may not be very well desired. It is because if a search engine already has a similar content in its index then there is no reason for it to index another similar web page as there will be nothing new in it. If at all similar type of content is needed for a site due to the requirement of users, one should make use of the “no index and no follow” option on those pages so that they do not hurt the SEO initiatives.

• Links through guest posts – Guest posts help in getting exposure and recognition but if not done in a correct way, it can be damaging for the rankings. Therefore, while seeking guest posts, it is important to stick to the context and get high-quality posts so that readers can benefit from it and an SEO effort receives the needed mileage.
• Invisible Text – Earlier, it was a common practice to hide the real destination of a link and making a different version available to the crawler during SEO. However, now it is considered to be a very bad practice. Hence, cloaking should be avoided and only one a version of a web page should be made available for users and search engine crawlers that can help in differentiating between ads and website content.
• Paid links – Links help in creating natural backlinks that are useful in SEO and they may take some time and effort to build. But if paid links are used instead of it, search engines like Google can find them out and a site can lose its ranking and it will have to do all the hard work all over again.
• Plenty of outgoing links – In addition to incoming links, plenty of outgoing links can also damage a site. Websites with an over-abundance of outgoing links can be considered as paid directories or link farms and therefore ‘no-follow’ tag should be used wherever needed.
• Overusing keywords – Some SEO agency concurs that keyword stuffing can be highly undesirable as search engines may feel that their algorithm is being manipulated. Naturally mentioning the keywords in the title, opening paragraph and at some more places can be a better way to gain traction.
• Slow websites – A website should ideally open within 4-5 seconds and be available at all times 365 days in a year. A reliable hosting provider can help in addressing this issue properly and state-of-the-art software like WordPress can help in building an efficient site that can load within time.

These are some of the technical issues that can ruin an SEO initiative and therefore care should be taken to get rid of them.